Leaders in The Game

Our Mission

To define, shape and drive growth of the current and future esports wagering ecosystem by providing advanced product, platform and marketing solutions directly to service providers and customers

Executive Team


Aaron Speach

Aaron Speach is a highly accomplished sport betting operations thought leader with several years of management experience in delivering business development and customer acquisition goals for multiple start-ups and high-growth companies across the online betting, electronics retail, and automotive industries.

Bart Barden

Bart has over 25 years of experience in video games, wagering and esports. As Estars Managing Director, Bart launched one of the first Esports F2P and Sweepstakes engagement platforms, focused on outcome predictions. Previously he was Flutter’s [PPB] US Exchange Director, where he launched the 1st legal, online fixed odds betting product in the US. He also served as Betfair’s Commercial and Product Director for the Exchange Product, managing 940M in Revenue and over 85B in betting volume.

Matt Lourie, CPA

Matt owns and operates Fresh Notion Financial Services and provides financial reporting services to public and private companies. Matt served as CFO of a startup pharma company in conjunction with their IPO and Nasdaq listing from 2017 to 2019. Matt served as an audit partner of the PCAOB registered firm MaloneBailey from 2014 to 2017. He served as Corporate Controller of a Nasdaq listed pubco with 300+ locations across the country from 2013 to 2014.

Extended Team

Director, Marketing

Michael Barden

Director, Project Management

Victoria Bardsley

Sr. Developer

Séadna Long

Sr. Design & UI, UX

Matt Stallings

Director, Research & Technology

Jason Finch

VP Research and Development

Brad Cole

Head of Payments

Tony Ciccocelli

Software Engineer

George Dixon